The Initial Process
We focus on providing each member of the Initial team the autonomy
and tools needed to complete the best solutions for our clients.
Our process is flexible and adaptive to fit each requirement.
The Initial Process

Understanding your market

Before we are even briefed, Initial know the industry you are working within and the kind of products that will appeal to the demographic your marketing engages. We are aware of what your competitors have produced and can suggest the most innovative solution for your budget. At Initial we evaluate trends across technology, fashion, consumer habits and manufacturing techniques to create products perfectly aligned to your brand. We understand where your brand has come from, where it is now and its trajectory in the future.

The Initial Process

Products personally delivered

When we receive your project you receive a Brand Ambassador from us. The Brand Ambassador assigned to your campaign, is chosen for their knowledge and experience relevant to your sector. Appointed to ensure that the most appropriate item is defined and selected within budget and to maximise marketing impact.

The Initial Process

We work with our clients

To efficiently define and deliver your products we will continually ask appropriate questions at appropriate moments. We will advise you the best plan of action to deliver your message on time and on budget. Utilising our experience, we will communicate the best solution to develop your product – bespoke or pre-developed. Our Brand Ambassadors can call upon our design studio to create innovative products from scratch or an existing, relevant item from our extensive online catalogue.

The Initial Process

Our Design Studio

We create products that reflect your company ethos and adhere to your brand guidelines. Ensuring not only the best return on investment but also a return on exposure. Our multi-discplined studio has numerous years of experience in designing brands, graphics, packaging and products across promotional and retail branded merchandise. We can assist you with every level of design requirement from concept to finished item, from artwork to developed physical product.

The Inital Process

Extensive online catalogue

Budgets do not always facilitate the creation of our bespoke products. Sometimes our clients know exactly the type of item they need for their campaign and we can provide lots of options quickly. Our extensive catalogue has over 60,000 promotional items available for your campaign and finances.

The Initial Process

Global purchasing reach

Our clients benefit from the best value for money Promotional Gifts and Branded Merchandise. We source products from both the UK and our permanently staffed Taiwan Office and Asian sourcing network. To ensure that we can offer both the best prices and innovative products, we are constantly expanding our procurement network in ‘mainland’ China and across Asia as a whole. All our off-shore products are tested by an independent assessment company to make sure that they meet all the necessary criteria for your campaign wherever it might be.

The Initial Process

Experience you can trust

Initial have 30 years experience within the industry. Ethics and integrity are at our core. We are members of Sedex, BPMA, SGS and PSI. Initial adhere to and promote environmental, ethical and social compliance. When creating, producing and transporting items we work only with groups that are compatible with our own polices and ethos.

The Initial Process

Core Services

Initial can bring your campaign to life across numerous touchpoints. Among our core services are Branded Merchandise, Premium Promotional Gifts, Custom Clothing, Corporate Schemes and Online Loyalty Reward services.

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