Wagamama

Wagamama is a British-headquartered restaurant chain, serving Asian food inspired by the flavours of Japan. There are 140+ restaurants worldwide.

Initial Incentives have created a variety of items for Wagamama both for use within the restaurants and promotional activities. The example shown is a reusable placemat with high-definition ‘all-weather’ print for use in ‘outside dining’. The placemats were so popular that they were eventually used inside the restaurants also.