Three Mobile Selfie Stick

Three UK is a telecommunications and internet service provider operating in the United Kingdom as a subsidiary of Hutchison Whampoa The company launched in March 2003 as the UK’s first commercial video mobile network. It provides 3G and 4G services through its own network infrastructure.

When Three Mobile created the ‘When stuff sucks, make it right’ campaign’ they appointed Initial Incentives to create a themed, branded plush ‘Selfie-Stick’ that aligned to the campaign’s message in a memorable, practical way.