B&Q/Children in Need

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B&Q/Children in Need

B&Q is an official partner of BBC Children in Need. Since 2009, generous customers and colleagues have raised more than £500,000 to help disadvantaged children throughout the UK.

Initial Incentives created the official apron as well as other items for B&Q and Children In Need. The apron is used instore by B&Q colleagues and is a key element of uniform intrinsic in the recognition of staff.

Comic Actor, Jack Whitehall agreed to do a day’s work experience at a branch of B&Q and spent his time stacking shelves and chatting to customers wearing the apron. Also pictured is TV presenter Kate Thornton at an official photoshoot also donning the apron.


16th December 2016




Branded Merchandise, Charity, Custom Clothing, Premium promotion