• Vision,Inspiration,Creation
  • Vision,Inspiration,Creation

We are
Initial Incentives

Creators of innovative branded merchandise and promotional products.

It’s all about understanding your Brand and the message you want to convey. There are well over 60,000 promotional products available but finding out what works for you is about creativity, listening and trust. Our experienced team of Brand Ambassadors are passionate about delivering the right solution for your company.


Our Accreditation

We work with our clients

Your campaign will have an assigned Brand Ambassador experienced in your relevant sector. Appointed to ensure that the most industry appropriate product is selected.

Understanding your market

Initial know the demographic you are marketing to. We know what your competitors have produced and can suggest the most innovative solution for your budget.

Creative promotional products

We create products that reflect your company ethos and adhere to your brand guidelines. Ensuring not only the best return on investment but also a return on exposure.

Extensive online Catalogue

Budgets do not always facilitate the creation of our bespoke products. Our extensive catalogue has over 60,000 promotional items available for your campaign and finances.

Global purchasing reach

Our clients benefit from the best value for money Promotional Gifts and Branded Merchandise. We source products from both the UK and our permanently staffed Taiwan Office and Asian sourcing network.

Experience you can trust

Initial have 30 years experience within the industry. Ethics and integrity are at our core. Members of Sedex, BPMA, SGS and PSI.


Holiday Extras

‘Our account manager, has been the most supportive industry contact I've ever worked with. Always speedy, hands-on and proactive. Reliable for the best product suggestions and the best prices’

Marketing Manager, Holiday Extras


“Initial have been providing Hitachi with a wide range of promotional items for several years now and we don’t use any other providers – they are efficient, innovative and always deliver exactly what we have asked for whether it’s a small run of notebooks or thousands of fully bespoke items for our customers. The service is second to none and our account manager, supports us day and night with any requirement we have across the business – we wouldn’t trust anyone else!”

Head of Marketing, Hitachi Europe

Dogs Trust

“Great service in helping us with our 2016 strategy to develop our product range. Timescales are always met with excellent communication on all orders. With us being a Charity organisation, Initial Incentives are very mindful of our budgets and actively seek the best ways to reduce costs without impacting on quality. Would definitely recommend them for both small and large product orders"

Retail Admin Manager, Dogs Trust

Our Work

Here is just a small selection of our recent work, for a diverse multitude of international clients.

Click for more work

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