About Initial
We understand your brand and marketing message.
We know the demographic you wish to engage – choosing appropriate products.
We work with you to deliver quality, innovative solutions – on trend, on price, on time.

Our Ethos

Initial Incentives is one of the largest providers of branded promotional and retail merchandise. We offer our clients a wide range of services including: Branded Merchandise, Premium Promotions, On Pack Promotions/GWP’s and Digital Loyalty Solutions.

We believe in constant innovation adding new products, brands and services to our portfolio and on to our clients.

Critical to our original vision for the company was a belief that in order to offer incredible value, we must provide incredible service – and service is all about people. We strive to create an environment where people are valued and respected. After all, associates who are passionate about their work are naturally inclined to share that enthusiasm with everyone they encounter.

In essence, we believe in “The Golden Rule” – treat people as you want to be treated. This philosophy is evident in everything we do.


We work together to deliver efficient solutions as a group, helping each other maximize the potential of a project by utilizing a diverse palette of skills, knowledge and ideas. This fluidity makes Initial Incentives an inviting and productive environment to create new concepts.

Courage to innovate

Innovation is in our genes and challenging the status quo is a fundamental part of our strategy. We aim to spot the latest trends in our industry before they happen and encourage open creativity and blue sky thinking within all of our teams.

Ethics & Integrity

We aim to lead by example and to learn from experience. We set high standards for our people at all levels and strive to consistently meet them. Our sound business principles and practices foster our strong, innovative and collaborative culture, which is committed to ethical behavior, accountability and transparency.

Our Accreditation

We’re always looking for talent

We’re always looking for talented, professional people who have a passion for branded merchandise. If that is you, we’d love to hear from you. You can enquire or apply by sending your cv to:  talent@initialincentives.com

Our Brand Ambassadors

Our Brand Ambassadors are appointed not only for their knowledge of your industry but their extensive product experience. They are at your service to deliver the most innovative items for your company with a personal touch.


‘Our account manager, has been the most supportive industry contact I've ever worked with. Always speedy, hands-on and proactive. Reliable for the best product suggestions and the best prices’

Marketing Manager, Holiday Extras

“Initial have been providing Hitachi with a wide range of promotional items for several years now and we don’t use any other providers – they are efficient, innovative and always deliver exactly what we have asked for whether it’s a small run of notebooks or thousands of fully bespoke items for our customers. The service is second to none and our account manager, supports us day and night with any requirement we have across the business – we wouldn’t trust anyone else!”

Head of Marketing, Hitachi Europe

“Great service in helping us with our 2016 strategy to develop our product range. Timescales are always met with excellent communication on all orders. With us being a Charity organisation, Initial Incentives are very mindful of our budgets and actively seek the best ways to reduce costs without impacting on quality. Would definitely recommend them for both small and large product orders"

Retail Admin Manager, Dogs Trust

Our Clients

Through the years, Initial have fostered great working relationships with a diverse range of international blue-chip clients across sectors.

Learn more about our services