Products with Heart

Your brand has seconds to be recognised and convey product or message.

For over 30 years, Initial Incentives have created memorable, innovative branded merchandise and retail products for the world’s biggest brands that achieve such impact.

We not only care for the brand we are commissioned by, but the items longevity and usefulness. Those who made the product and the impact on the planets resources.
What makes Initial different is we create products with Heart.


How we work

We are client driven

Your campaign objective is our objective, any product that we develop for you will use our expertise to achieve that target. Trust us to be an extension of yourself.

Market intelligence

Initial know the demographic you are engaging. We know what your competitors have produced and can suggest the most appropriate, innovative solution in budget.

Creative bespoke products

Where possible and logical, our talented creative team will design bespoke items. We create products that reflect your company ethos and adhere to your brand guidelines.

Extensive online catalogue

Budgets do not always facilitate the creation of our bespoke products. Our extensive catalogue has over 60,000 promotional items available for your campaign and finances. We can also create and manage a branded merchandise Webstore for your company.

Global sourcing reach

Our clients benefit from our extensive global knowledge base of sourcing & manufacturing contacts. From our UK & Taiwan 'Sourcing hubs' our network can source and produce even the most obscure of items.

Experience you can trust

Initial have 30 years experience within the industry. Ethics and integrity are at our core. Members of Sedex, BPMA, SGS and PSI. We strive to meet the demands of our clients own Corporate and Environmental responsibility guidelines.

Initial Incentives - Accreditation
Initial - Create.
Initial for Dogs Trust

Client Testimonial

“Initial Incentives have been supporting DogsTrust for 5 years providing both Promotional and Bespoke items of an extremely high standard.  As a charity we are always mindful of our costs, potential profit and producing unique items – a concept fully supported by our Account Manager.

Our largest project to date was our 2019 Christmas Campaign in which we gave the full product contract to Initial Incentives as we knew we could rely on the quality of the merchandise produced and our non-negotiable timescales achieved.”

Retail Admin Manager – DogsTrust


Initial - from concept to reality

Herbalife – a creative relationship

For almost 10 years, Initial Incentives have created a multitude of supporting products for Herbalife globally. Designing bespoke items that have supplemented product launches & conferences, GWP incentives as well as health & fitness goods.

Within our Portfolio of work for Herbalife we are extremely proud to have developed successive Sportswear range’s for the fitness beginner all the way through to high-performance sports stars.

Initial Sportswear for Herbalife
Initial - Promote.
Initial - Facebook Portal launch range

Facebook Portal – launch

When Facebooks activation agency wanted help to launch the Portal range of home media devices in Europe, they chose Initial Incentives to create and produce a range of products that conveyed ‘a sense of togetherness at home’.

These items were crucial to the launch marketing campaign and subsequent consumer awareness. It was essential that the range reflected a feel of welcoming ‘soft technology’.

Initial - Facebook Portal - Teabag Pack design
Creative concept development

Working in conjunction with Facebook and the activation agency, Initial produced creative as well as production artwork and technical specification.

Initial - Facebook Portal @ Westfield London
Consumer engagement

As well as GWP usage, the range was also utilised at a series of consumer facing events. This presentation event was at Westfield London.

Initial - Facebook Portal - Cookie Cutter Set
Range building

Blending appropriate ‘off the shelf’ products with the development of bespoke items is key to ensuring that impact is maintained within budget.

Initial - Facebook Portal - Presentation stand
A successful activation

Both activation agency and client were pleased with how well the range augmented the product and conveyed the campaign message.

Initial - Facebook Portal - Developed range
Brand consistency was essential

Adhering to brand guidelines was crucial in creating a cohesive, consistent final portfolio. Care was taken in producing range wide colour.

Initial - Facebook Portal - Presentation counter
Mission accomplished

Comprising of a set of Cookie Cutters, Branded Pyramid Teabags & Mug, Product Gift Wrap & Bag. The client commended product quality.

Initial - 360 Service

Brands we work with

Brands we work with
Initial - Sustain.
Initial & Wagamama - Sustainability

Personal engagement… global consciousness

A key initiative within Wagamama’s business is its ‘Midori’ team.
The ‘Midori’ (meaning green in Japanese) team are dedicated to promoting sustainability across the business and Initial Incentives have supported their endevaours in creating items which go far beyond single use. Utilising alternative materials to improve recyclability and reducing plastic consumption.

Initial achieved such innovation creating reusable chopsticks, placemats, tote bags, aprons and crayons produced from recycled wood products and sustainable materials such as Jute and Bamboo.

Initial - All our futures

Our ethical trade audit

We’re committed to upholding our corporate social responsibility, ensuring our products are always produced in ethically sound environments, through a global supply chain that adheres to international standards established to protect people and the planet.

Initial Incentives - Ethical trade audit
Initial Incentives - Activate!