Working in conjunction with Facebook and the activation agency, Initial produced creative as well as production artwork and technical specification.
As well as GWP usage, the range was also deployed at a series of consumer facing events. This presentation experience at Westfield London.
Creating brand-appropriate ‘off the shelf’ products with the development of bespoke items was key to ensuring that impact is maintained in budget.
Both activation agency and client were thrilled with how well the range augmented the product and conveyed the campaign message.
Adhering to brand guidelines was crucial in creating a cohesive, consistent final portfolio. Care was taken in producing range wide colour.
Comprising of a set of cookie cutters, branded pyramid teabags, mug, product gift wrap and bag. The client commended product quality.